Music Video

For my A2 Media Studies course work I have been creating a music video for the song ‘Fences’ by Paramore. I have however not been working with the same group for the whole time. To begin with I was working with Joely, who was mentioned in the post about music video inspiration, we had chosen our song and begun to look into the genre of the song to help us create an effective video for the song. Due to changes in classes and subjects Joely and I were unable to work together on the video any longer so I had to change groups.

I the worked with another student, Sally. I then did some extra research into the new song. To prepare for the new song we looked at the conventions of music videos for the genre Alt-Rock, as this is the genre of ‘Fences’. The reason that we did this was to ensure that the video will be appealing for the target audience and we will get the preferred reading rather than an alternative reading when they decode the video. We found the typical performance part of the videos as well as looking at the kind of story lines that were included in the narrative. We also considered whether the music videos were disjunctive, illustrating or amplifying the lyrics. We also looked at the types of iconography used to help us get a better idea of the types of things we could include in ours. Having created detailed shot-lists and storyboards Sally and I shot the performance followed by narrative shoots. We looked back on our reflection from our thriller from last year so that we were more aware of what we had to improve and what parts went well the year before so we can do this again. As with the thriller we again split out the filming.

When editing the footage together we used Premier Pro. We have also used premier pro to edit transitions, add effects, such as camera flashes, and to correct the colour on some of our shots from the performance shoot to ensure that the continuity is there. We will also be using after effects for some of the affects that we wish to include.

We have now completed the video and are pleased with the outcome, I have really been able to improve my post-production skills and feel that I have successfully been able to create a music video for an alternative-rock song. I feel that the fast paced edit really fits in well and and we kept to the blueprint for this type of video.

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