Guernsey Folklore Documentary

I have had the great opportunity of being involved in a documentary about the Guernsey Folklore. This has been great as I have been able to learn more about the history of the island that I have spent my life on. I found some of the stories that were being re-told in this documentary fascinating. Although I was not heavily involved I did enjoy the opportunity of acting in this. I was acting as a part of a crowd in a few scenes, one being a beach scene where Michelle is being publicly shamed for her actions.

An image of us after the filming for the shaming scene.

This volunteering job was not only interesting as I got to learn more about the history of Guernsey but also because I was involved in a professional documentary that will be published. I have also been able to see that the whole process takes a lot longer than I had initially thought, we are still in the process of filming some of the scenes now however they have been able to create a trailer which you can see below.

 

 

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Specsavers advert

I have had the opportunity to act in a social media advert for Specsavers. This involved me acting as a member of the crowd as they took part in a penalty shootout. This was a great opportunity for me as I was able to gain some experience with working in a large scale film project. I was able to see the type of equipment that they used to film as well as seeing how they use it compared to the ways I have experienced using it myself, with the school equipment.

I also got the chance to talk to some members of the creative and production team, I was able to ask about the planning process for this shoot, how often they take part in similar projects to this and how they got the chance to join Specsavers.

For the planning they told me that the creative members of the Specsavers team will be given a brief of what part it is they are needing to advertise, be this they glasses, new contact lenses or special offers happening at the time. They will then create an idea and refine the ideas down so that they have got a solid outline of what they would like created. This is when the production team come in. They will then have to organise who they will need, where they will be filming and when it will all take place. Eventually once all of the planning has taken place and they know what they will be filming with who and where they will film. This can be a rather lengthily process if actors are not co-operating or if they have issues with the equipment, for the advert that I took part in it all went rather well and quickly. They will then take the footage back to the editing team who will edit all of the clips together to create the final advert ready to go out on various platforms. The main base for Specsavers is in Guernsey as well which is rather cool as it all takes place here on island. They will sometimes have to go off island for the filming of a project however everything else takes place on island.

When I asked how often they tend to take part in projects like this they said that it really would range as there is not always adverts required to be created or they will be adverts that take place in a different form of media, such as print ads. They will create the general adverts for the glasses which tend to be ‘should have gone to specsavers’ type things. Then they also have the special deal advertisements which will take place randomly throughout the year.

When I asked the members of the team how they had started working for Specsavers one said that they had joined through an apprenticeship scheme in which they visited various areas throughout Specsavers. They spent about 2 months with each team from the company. They said that they had really enjoyed this and found it very helpful as when they begun they were not too sure what they wanted to do however after taking part in this scheme they had been able to experience a variety of areas so therefore able to identify their preferred area of work within the creative industry.

Overall I enjoyed being a part of a production for a company who creates advertisement videos that go all around the UK. I also found it very helpful to be able to talk to some of the members of the production team as I was able to see just how a degree in media production could help me for a future in a media company. It also showed me just how diverse the areas of the company can be so there is not just the basic areas that I had originally believed but a lot more people behind the scenes meaning there is a lot more opportunity to find the area that is best suited to you.

Sun Safety with Louis the Lobster

Over the summer I have been able to work with a local radio station, Island FM, to raise awareness of sun safety. As I know someone who works at the radio station when they were looking for someone to help she approached me as she knew I perform on stage. I agreed to help as thought it would be a good experience and help people become safer when having fun in the sun.14054123_10153892228085998_273846627451670434_n

For the sun safety awareness initiative I dress up as Louis the Lobster. When dressed up I went to various beaches around the Island, as well as to Herm, with a radio presenter. The presenter and I walked around the beach talking to holiday makers as well as some local people there. We handed out goodie bags with information to help you stay safe. Louis was a big hit with the children who loved waving at him, giving him hugs and taking photos, even a few selfies. This was a really fun and interesting way to get younger people interested in remaining safe whilst having fun. As I wasn’t able to be heard through the big head I had to mime to try get messages across so the presenter was the person who would make sure everyone knew what they had to do to stay safe. We also had sun cream to give out for free for those who did not have any themselves. We were pleased when we heard that the majority of people had got sun cream on, were covering up in the hottest parts of the day and some even had UV protection tents for their children to sit in.

As this was for the radio we had regular intervals where we would talk on the radio about what was going on as well as our top tips for remaining safe. This got a wider range of people aware of what they can do in the hot weather. We even got some people driving past the beach who would honk their horn and wave to Louis the lobster, me, on the beach!

With it being summer it was rather hot in the costume but I had a good time helping make people more aware and safe over the summer period.

 

Management Shadowing

I have just taken part in a management shadowing course at Waitrose. This was very interesting and I have learnt a great deal from my week there.

I did not spend all 5 days of my management shadowing course at Waitrose, I was able to spend one day at Orchard PR, this is the company who deals with all of the PR for Waitrose. This was helpful as I was able to see the kinds of things they help organize for Waitrose as well as how they deal with the media companies and upcoming events. I also got to see how other clients varied from the type of publicity that Waitrose gets. A client who was especially prioritized on the day which I was with Orchard was Condor Ferries, this was due to members of the public and what they were posting on social media sites about the company. Brooke, the manager who I spent most of my time with, had originally prioritised Waitrose for the day which I was visiting. However due to uncontrollable circumstances with the public and social media her plans changed.

During my time at Waitrose I spent the majority of my time with Ian Burkendin, the branch manager. However he did get me the chance to also spend some time with section managers and a team leader who is training to become an assistant section manager. This was very helpful as I was able to see how they have to work their way up and what things are required. Sam, the team leader I spent an afternoon with showed me all about him waste initiative, this is one of the projects which he is working on to try and improve Waitrose. Initially Sam measured the average amount of waste per day in each sections of the shop, then he came up with new ways to try and reduce the amount of food products wasted due to their sell by dates.

Seeing multiple different types of manager helped me get a better understanding of what the main differences there are in their roles as well as what kind of responsibilities they all have. I was also able to go with Ian to a section managers meeting, this gave me a better insight into his job role as I was able to see how as branch manager, he helps the section managers with changes going on with Waitrose. I was also able to see what things they covered and how they priorities events to work in the most effective ways. They all also talked about which parts of their department was not work as effectivly as they wanted, the section managers were able to work together to come up with solutions for the issues.

I was also able to go to a meeting when I was on my day at Orchard, this meeting allowed me to not only see what they do for the clients in the office but also how they interact with their clients in the meetings. I got a better understanding of what sorts of events they organise as well as what parts of the organising Orchard does and what parts the client themselves were planning.

Since I have finished my management shadowing course I have created a presentation about my experience and what we believe the role of a manager includes. I then presented it to a panel of judges who chose the top 10 from a range of schools to present at the presentation evening. The judges there then chose a final winner out of the top 10, unfortunately I was not chosen to be in the top 10 however I did still gain a lot of experience and knowledge about the role of a manger, not only from my own experience but also from the presentations given by my peers.

The whole experience was very interesting and I was able to learn a lot and find out a lot more about how the business works as a whole as well as from the managers at the top.

 

 

Part-Time Work

My part-time job at Rebecca’s Chocolates has helped me become more responsible as when I work there I run the shop for that day by myself meaning I am trusted with a key and all of the general sales and appearance of the store. I have also been able to improve my time management skills and how to priorities better as I am set a list of jobs to do for the day meaning I have to use my time in the shop effectively. I believe that my boss would not only say that I am a trustworthy employee but also very reliable as I have worked there every weekend since October 2014. I have never missed a day of work due to illness and am always punctual. I have also helped out on some weekdays during the times that I am not at school.

When my boss, the person who runs the chocolate making parties that we hold, went away on holiday I was asked to go in and take her place showing all of the children what to do and helping them out with the more difficult tasks. I found this a real compliment as I realised that she has a lot of trust in me and believes that I am capable of doing some of the more complex tasks within our company. I am also now currently the longest standing member of staff after my boss meaning I hold slightly more responsibility than other part-time members of staff within our small company.

The Big Think

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I have just taken part in a project, The Big Think, run by LRD. LRD is a local advertising company, they help local businesses with their advertisement to help get more awareness.

For The Big Think we were split into two teams, the green team and the blue team. I was a part of the green team and we had Emily and Hannah who work for LRD as tutors, they were there to help us along the way when we were unsure of what needed to be done or how we needed to do this.

We were set a warm up task, we had two newspapers, a roll of tape and a brick, the challenge was to build a tower out of the paper and tape. When we first got together as a group one member suggested creating a triangular shape as the weight would be evenly spread and therefore be more successful at holding the brick up. We also had the suggestion to create little pillars to help hold up the tower. We were going to use one roll of paper per side then I brought forward the idea of using only two which were folded in half then placed together to form a triangular shape. This appeared to work and was also a lot more effective for the amount of paper which we had.  Unfortunately our tower was lower than the other teams but we worked well together and go to know the people in our group better.

We got a brief for a company which sells food without packaging. This shop could be revolutionary for the economy and the way which people shop as it is so simple and is also less wasteful, due to the lack of packaging and because of the fact that you only buy the amount which you need so you are not left with excess food at home. As a group we then had to come up with a proposition which is a sentence with what we see as the essential parts of the brief. This helped us lead to the creative expression which is what we use when making all of our creative advertisement ideas.

Our proposition was ‘Naked: The organic store for package-free, simple shopping’ and from this we created the creative expression. Some one mentioned the saying Bear necessities, as food from the naked stores is package free and you simply get what you really need. From this we got the final expression of ‘As bare as it gets’. We all thought about a good way to advertise this and that’s when I came up with the idea of using a bear in our television advertisement. My initial idea was to have a parallel edit of a bear in nature then a bear in the naked store to show that the food is as natural as it gets and is as nature intended. This was not quite going to work so after some more thinking we decided to have a bear walk our of its natural habitat and choose to shop at the naked store rather than just get the food from nature as it is so simple in the stores. This will also grab the viewers attention and make more people aware of the new business.

To allow our group to make the most of the little time which we had to complete the task we split into different groups to complete the different tasks which needed to be done. I worked with Sally and we looked into how we would use social media to help the business,  someone else looked at the recipe cards as well as print ads and how those would work whilst the last two worked on the television ad and a script for the over voice at then end.

Sally and myself did some research about the different social media sites and how people already advertise their products, we were able to come up with a fun and interesting way to get people to join in on Instagram. There would be a competition where you create a meal with produce from the Naked store, take a photo and upload it to your Instagram with the #nakedmeals, there would then be a shortlist and the winner would get their meal to star on the naked stores page, giving them and the naked store more awareness.

We also created a print ad for billboards, magazines and buses/trains. I came up with the idea of a merged image of the bears natural habitat and the naked store, with the bear sat in the centre, this amplifies just how great the food from the stores is, as it is just as nature intended.

Once we came back together as a group we discussed all of our ideas, made amendments as we felt were required and finally we put the presentation together. We did have to pitch our ideas using this presentation to the client. We shared out the speaking roles and at the end when we were asked questions I feel that I had a good input as the client seemed pleased with my responses, as well as the responses from the other team members.

This was a competition so the client did have to make a decision of which groups pitch was better, he gave us some very helpful constructive criticism before announcing that the other team had won, I was pleased for them as they had done well. I was also proud of our group as we worked all together in the very short space of time having previously not known each other. This was a great experience and I learnt a great deal about what kind of things happen within an advertising company. I also got to see how you have to work to your deadlines and just how tight the turn around time can be.